Situation
The franchise owner of a leading global corporate training provider was unable to adopt major franchise offerings to the local market needs and was consequently, losing business to other trainers.

Approach

Based on the SWOT (Strengths-Weaknesses-Opportunities-Threats) analysis, GUILD advised the Client on:

• developing a Capabilities-Market Needs matrix and tweaking programs based on customer feedback
• developing a separate website (vs having a page on franchise website)
• leveraging the global brand to attract fewer, but larger corporate customers, and
• incentivizing training program graduates to provide referrals

Results
Client felt confident that refocusing on larger organizations with recurring training needs is the right path forward and she is committed to pursuing that in the near future.

We have anonymized some information to retain clients’ confidentiality. The results are real and we will be happy to talk to you about our past work. Email us at solutions@guild.im or call (808) 729-5850.

The post Business Strategy Development for a Local Franchise appeared first on GUILD Consulting.

Situation
The client wanted to offer an applicant tracking software (ATS) as an add-on service to its existing customers who were charged on a PEPM (per employee per month) model.

Approach
GUILD broke down the cost of software and labor into its various components, like setup and training, integrations, licenses, admin support, etc.

We then organized clients into different brackets based on employee count, and incorporate a minimum allowable profit margin.

Finally, we created a tool to allow salespeople a range of pricing options on PEPM-basis, and the ability to charge for implementations upfront or over time.

Results
Client successfully introduced the add on service and increased its revenue and profitability from some of its largest accounts.

We have anonymized some information to retain clients’ confidentiality. The results are real and we will be happy to talk to you about our past work. Email us at solutions@guild.im or call (808) 729-5850.

The post Pricing for a Service Offering appeared first on GUILD Consulting.