Less than $5M
The franchise owner of a leading global corporate training provider was unable to adopt major franchise offerings to the local market needs and was consequently, losing business to other trainers.
Based on the SWOT (Strengths-Weaknesses-Opportunities-Threats) analysis, GUILD advised the Client on:
- developing a Capabilities-Market Needs matrix and tweaking programs based on customer feedback
- developing a separate website (vs having a page on franchise website)
- leveraging the global brand to attract fewer, but larger corporate customers, and
- incentivizing training program graduates to provide referrals
Client felt confident that refocusing on larger organizations with recurring training needs is the right path forward and she is committed to pursuing that in the near future.
We have anonymized some information to retain clients’ confidentiality. The results are real and we will be happy to talk to you about our past work. Email us at firstname.lastname@example.org or call (808) 729-5850.