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	<title>Marketing Archives : GUILD Consulting</title>
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	<title>Marketing Archives : GUILD Consulting</title>
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	<item>
		<title>Pricing for a Service Offering</title>
		<link>https://guild.consulting/case-studies/pricing-for-a-service-offering/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=pricing-for-a-service-offering</link>
		
		<dc:creator><![CDATA[Iqbal Ashraf]]></dc:creator>
		<pubDate>Sat, 11 May 2019 08:31:40 +0000</pubDate>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[B2B Service]]></category>
		<category><![CDATA[Go to market]]></category>
		<guid isPermaLink="false">https://guild.consulting/?p=3201</guid>

					<description><![CDATA[<p>Size $200M+ Situation The client wanted to offer an applicant tracking software (ATS) as an add-on service to its existing customers who were charged on a PEPM (per employee per month) model. Approach GUILD broke down the cost of software and labor into its various components, like setup and training, integrations, licenses, admin support, etc. <a class="read-more-link" href="https://guild.consulting/case-studies/pricing-for-a-service-offering/">Read More</a></p>
<p>The post <a href="https://guild.consulting/case-studies/pricing-for-a-service-offering/">Pricing for a Service Offering</a> appeared first on <a href="https://guild.consulting">GUILD Consulting</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><b>Size</b><br />
$200M+</p>
<p><b>Situation</b><br />
The client wanted to offer an applicant tracking software (ATS) as an add-on service to its existing customers who were charged on a PEPM (per employee per month) model.</p>
<p><b>Approach</b><br />
GUILD broke down the cost of software and labor into its various components, like setup and training, integrations, licenses, admin support, etc.</p>
<p>We then organized clients into different brackets based on employee count, and incorporate a minimum allowable profit margin.</p>
<p>Finally, we created a tool to allow salespeople a range of pricing options on PEPM-basis, and the ability to charge for implementations upfront or over time.</p>
<p><b>Results</b><br />
Client successfully introduced the add on service and increased its revenue and profitability from some of its largest accounts.</p>
<p>&nbsp;</p>
<p>We have anonymized some information to retain clients&#8217; confidentiality. The results are real and we will be happy to talk to you about our past work. Email us at <a href="mailto:solutions@guild.im" target="_blank" rel="nofollow noopener noreferrer">solutions@guild.im</a> or call (808) 729-5850.</p>
<p>The post <a href="https://guild.consulting/case-studies/pricing-for-a-service-offering/">Pricing for a Service Offering</a> appeared first on <a href="https://guild.consulting">GUILD Consulting</a>.</p>
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